My Personal Brand

You Already Have a Brand. Let's Make it Work For You

Whether you know it or not, your personal brand is already speaking. It shows up in your LinkedIn profile, your CV, your email, how you walk into a room. This masterclass teaches you how to take control of that narrative, and own your story.

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4-5
July

R1200
TO REGISTER

100%
You-Focused

2 Day
MasterclasS

What You'll Learn

Built Around
You.

Discovering Your Unique Value

Identify what makes you genuinely distinct, your strengths, experiences, and story, and learn how to articulate it with clarity and conviction.

Crafting Your Brand Statement

Build a powerful, concise personal statement that answers "Tell me about yourself" and leaves a lasting impression every single time.

LinkedIn Profile Optimisation

Turn your LinkedIn from a digital CV into a career magnet. Learn the exact profile elements recruiters search for and how to nail each one.

Your Digital Footprint

Understand how employers research you online and take control of what they find. From social media hygiene to a consistent professional presence across platforms.

Authentic Storytelling

Your story is your biggest differentiator. Learn how to share your journey, the struggles, the growth, and the wins in a way that builds trust and connection.

Building Visibility & Presence

Being great is not enough if no one knows it. Learn practical strategies to show up consistently, build an audience, and grow your professional reputation.

The Visibility Gap

Talented
But
Invisible.

Most young professionals are more talented than they appear, because they have never been taught how to communicate their value. A strong personal brand closes that gap permanently

85%

Of jobs are filled through networking and personal brand, not job boards

70%

Of employers Google candidates before inviting them to interview

3x

More likely to be headhunted with an optimiZed LinkedIn profile vs none

#1

Reason talented people get overlooked, they don't know how to communicate their value

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The First Step
in the Work
Readiness
Journey.

Personal Branding is week 1 of the IAWA Work Readiness Masterclass series. It's the foundation everything else is built on, because until you know who you are and how to communicate it, no other skill lands the way it should.

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